About Paula Wethington

Paula WethingtonHello! I’m Paula Wethington of Monroe, Michigan. This is my professional portfolio and blog site.

My career is officially 30+ years as a newspaper reporter, but my talent and niche is digital content and social media. In fall 2017, I was named Digital Team Leader for The Monroe News, a daily newspaper in Monroe, Michigan.

I have over 20 years experience on a personal level and 12 years experience on a professional level in website content and social media. This is in addition to taking numerous business and professional training courses in SEO and social media best practices. As a result, the social media accounts I host, co-host or consult with consistently have a history of performing better in terms of fan numbers and community engagement than those that I am not involved with.

A key example: Monroe on a Budget was a personal finance project that I proposed, launched and ran from 2007-2015. It became the most successful blog hosted by our newsroom. At its peak, the site had over 30,000 page views a month. During its run, Monroe on a Budget consistently showed up on WiseBread’s database among the top 200 personal finance blogs across the country. A recap of the project can be found here.

Other accomplishments include:

Twitter

  • Grew The Monroe News’ Twitter account to over 17,000 fans. The vast majority of the followers are from our geographic area as shown by Twitter analytics and the content they respond to.
  • Built up over 9,000 followers on my main Twitter, despite a rebranding of the account’s purpose after the personal finance project ended in 2015.
  • Grew the Twitter account for Bedford Now, a weekly publication of The Monroe News, from 285 fans from February 2015 when I was assigned to that beat, to over 1,900 three years later.

Facebook

  • Content and community management duties for newsroom and personal brand Facebook pages since 2010.
  • Created this breaking news bulletin in May 2017 as a branded graphic that carried our logo to everyone who saw it.
  • Earned over 1,000 new fans in two weeks using only organic reach and community engagement on a special project page I ran in spring 2014.
  • Presented timing recommendations and applied behind-the-scenes strategies that contributed to noticeable growth on The Monroe News’ Facebook page during 2016.
  • My personal finance blog’s Facebook page had picked up over 1,500 fans when the project wrapped up in early 2015.

Other social accounts

  • Doubled the fan base in two years after taking over The Monroe News Instagram account, the fan base is now over 4,300.
  • Launched and ran The Monroe News Pinterest since launch in 2011, to include adding branded cover images and a showcase gallery when those features were introduced in 2016.
  • Created video content for my own and newsroom accounts via YouTube, Facebook Live, Lumen5, Vine and Tout.
  • Experienced with third party tools such as Tweetdeck, Storify, Post Planner, Tweepi and Hootsuite for curating content, analyzing results, scheduling posts, cleaning up account follows and monitoring social conversations.

Website content

  • Created nearly 400 one-off and standing images with via Canva and Snappa for use on websites and social media.
  • Have made content and timing recommendations using Google Analytics, WordPress analytics and social media dashboards.
  • Experienced in content management systems and calendar databases such as WordPress, Ellington, Saxotech, Helios and EvieSays.

Marketing and communications

  • Edited a company newsletter at my former workplace.
  • Wrote copy and designed images for social media marketing efforts.
  • Handled employee committee recording secretary duties.
  • Gave radio interviews and made presentations at public appearances on behalf of The Monroe News as part of the Monroe on a Budget project.
  • Handled social media and publicity for the 2017 Christmas Magic in Monroe – Parade and Winter Wonderland event.

Honors and awards

  • Social media awards include The Monroe News earning second place in its division for Social Media Excellence in Best of GateHouse 2017 and third place in the same division in Best of GateHouse 2016. I prepared the portfolio for both entries and was lead admin on most of the accounts listed.
  • Writing awards include third place breaking news and first place lifestyles from Associated Press Society of Ohio in 1999 for work while I was at the News Herald in Port Clinton, Ohio.
  • Photography awards include several county fair photography ribbons from Monroe County Fair in Monroe, Michigan, and Sandusky County Fair in Fremont, Ohio.

See what I can do

I also have created a portfolio in hard copy format featuring website and social media work during 2017 that can be made available upon request.

And a note: This is my professional portfolio site; the work showcased here includes projects and assignments that I worked on before I became a GateHouse Media employee. As such, thoughts and opinions shown here do not necessarily reflect that of GateHouse Media.

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